“Ëndërr”
The visual identity and campaign for “Ëndërr” were developed to reflect the project’s documentary and observational nature, centered around two exhibitions presented in Tirana and Prishtina. Inspired by the rawness of everyday life and the quiet tension between romanticized perception and lived reality, the visual language embraces simplicity, atmosphere, and fragmentation. Through typography, printed matter, digital visuals, and spatial communication, the identity creates a cohesive framework that allows photography and storytelling to remain at the center of the experience. The campaign extends the project’s narrative across physical and digital formats, building a visual system that feels both intimate and reflective of the environments documented within “Ëndërr”.